Amitabh as Brand Ambassador for Gujarat

Amitabh Bachchan seems to be so overwhelmingly charmed by the dynamism of Mr Modi that he proactively offered to be the brand ambassador for the state of Gujarat. Its a new fashion in India. States being treated as "brand", is something new as a concept. Even before this, Big B tried his hand as a brand ambassador for UP. I think even Mulayam or Amar Singh wont say that it was of immense help. It would be interesting to watch what impact does it cause for Gujarat. However, this gesture of Big B has already raised eyebrows in the "secular" side of the divide. How could the most iconic persona side with someone accused of using goverment machinery for riots, which physically wiped out Modi's religious and political opponents? I think, without any attempt to absolve Modi, no goverment in the world is free from sins - Nehru carried the blot of Chinese incursion, Indira Gandhi has the blot of emergency and Operation Blue Star (a huge political disaster), Rajiv suffered historical admonishment due to anti-Sikh 1984 riots, Rao government held responsible for the collapse of Babri Masjid and so on. So the point is no single party can have "holier than thou" attitude if looked honestly at the mirror. But the bigger point is, what good would Big B be to Gujarat. Industrialists donot pour in money based on who the brand ambassador is, they only keep the policies of the state, labor condition and ROI feasibility under consideration. And I donot know how well does Big B even know about the realities of Gujarat. Surely, there is a difference between being the brand ambassador of Reid-n-Taylor and that of a state. Just pondering on what metrics will his success in his new role be measured!!